by Jake Quinn
What is the point of having a media unit if they cannot filter and influence what messaging makes its way into the public from your organisation? This is a question that political parties need to ask themselves when deciding on how to manage their MP’s media releases, blog posts and media interviews.
It is common practice for media staff, most of whom are ex-journalists or at least have developed understandings of how media works and how issues will likely play out, to coordinate interviews and press releases. So why would you leave them out of having input to (and more importantly, oversight of) a party political blog, that you’ve set up to communicate political messages and to engage with interested voters and journalists.